18 On-Page SEO Strategies: How to Optimize a Blog Post in 2022

Apr 14, 2022 | SEO Guide

Are you worried that your blog post is not working anymore and your on-page SEO strategies score is showing low?

It’s time to make some changes.

Firstly, How to optimize a blog post is the main question that arises for all blogging beginners when they start their blog.

If it does not get ranked then it becomes a topic of worry.

The blog post is necessary to optimize to rank well if you want to read the reader. This can’t only be done if you are a serious blogger and do your blogging career sincerely. But, You need to understand the magic of search engine optimization.

Therefore you need to follow all the on-page SEO strategies that need to optimize a blog post in 2022.

You have to understand how the optimization of any blog post individually.

I want to clarify that these on-page SEO strategies do not stand-alone depending on your post ranking. I can not say that applying these strategies ranks you higher instantly but these are the best practices that help your efforts to grow efficiently.

There are several other off-page factors too that also need to follow for better ranking placement in search engines. SEO-optimized articles help you get more search engine traffic to your WordPress website consistently.

Once you start implementing these on-page SEO strategies on your web pages, including your blog entries, you will make your website more apparent to individuals looking for your product or service on search engines like Google.

Let’s Understand

How To Improve Blog Performance By Improving On-Page Seo Strategies?

on-page seo strategies

Here is the list of On-page SEO strategies or guides that are of bogging optimization for the search engine to improve your blog post ranking.

1. Know Your Audience And Do Keyword Research Accordingly.

Once you write any blog post, you should always have to keep in mind that you are writing for your readers and specific reader’s problem or queries.

They are really in a search of better answers probably with a search term that should be relevant to your blog post. 

Understanding buyer personal, understanding avatar or say understand your reader help to produce better useful informative content that is liked by users also by the search engines.

For That, you need to use the best keyword research methods and write our content accordingly to convey the written message to the readers.

2. Do Competitor’s Research And Analysis On The Researched Keywords

By doing a competitor’s research you get insights into the real-world scenario of what the other competitors are doing and the content gap within them.

It also helps you to stand out from them to write better or improve quality content that conveys better information for the user that is missing in the market.

You can take help from Google keyword planner.

3. Plan Your Content Wisely: Try To Create an Eye-catchy topic and write on the trending topics.

Consider while creating the headline of your post, you need to write an urgency or curiosity-driven headline that creates curiosity in the user to click on it to read the post.

You can write a trending eye-catchy heading to your post that uniquely uses the keyword and also increases the user click intent on it.

4. Write Effective Contextual Blog Post Convey Content With Context.

Once you start writing any blog post, you are having an idea of the readers for that particular post.

you should think, about why you are writing this post how the problem is solved by this post and what results come after reading this blog post. so the post must convey the reader’s persona. 

It must try to satisfy the reader’s queries or be relevant to the reader’s persona.

5. Use 1-2 long-tail keywords and also go for semantic keywords.

Use long-tail keywords by keeping keywords density in mind try to use 1-2 long tails in your post content wisely. Long-tail keywords help to convey the exact search queries if you use them for example:

If you use a short tail, “best camera” targets a broad user and the keyword competency is also too high.

While if you use long-tail keywords, “ 10 the best DSLR camera for YouTubers ”it approaches the perfect user searching for it and it conveys the exact search intent of the user.

You can also check for the semantic keywords that come for your relevant keyword suggestion on the google search that helps you to build relevance to nearby your main content.

6. Create a User-friendly URL to make better use of on-page SEO strategies.

While creating the URL for the post or pages try to make it user-friendly to read or understand. 

Page or post keyword should use in the URL and each word should separate with the help of a “hyphen(-)”.

7. Always use internal linking: It should be a habit.

Internal linking is a powerful strategy to connect all its pages to the same website that shows the strong link juice for the search engine Crowler and helps them to navigate all the pages or posts on the blog /website.

It also helps the user to navigate the relevant and useful content of your blog if they find one post that also helps to read one another that is also relevant to their queries.

8. Use keyword optimization strategy throughout the blog post

Keyword optimization is really the best practice if you are talking about on-page SEO strategies.

I am going to elaborate on the tactics here and how you should use the keyword optimization strategy with the best practice so you can improve your specific post content ranking on search engine pages.

  1. Research your keyword and try to use the long tail ones and high volume URLs if possible so you can connect most of the users.
  2. Use your primary keywords in the URL of the post or pages.
  3. Try to Use keywords in your meta title of the post.
  4. Use keywords in your meta description.
  5. Always use main keywords in your “H1” Heading and synonyms of it in subheading H2
  6. Use the keyword in the body of the post content and it should be used in your first 300 words.

9. Include Images and Alt Tages: best on-page SEO strategies.

Use images or graphics of your own do not copy them from anywhere else. If you use them for the SEO best practices you need to use ALT tags with each image you use.

It helps the search engine to understand which image it is and which post or pages it belongs to and it also crawls and indexes the google images. You can also create an image sitemap if possible.

10. Try to include Videos, podcasts, Gif, and infographics if possible.

Embed videos, podcasts,s, and infographics into your blog post by making sure this content is not to be copied from somewhere else. Better you can create of your own and include it in your blog post. 

11. Try to write and post evergreen content to benefit in a long run.

Choose evergreen topic or post ideas relevant to your niche and try to create content or post on it. It will be much more stable in the long run to generate traffic and convert users.

12. Always updated your old existing content and make it fresh.

If you have old content in your blog and you got your content relevant to the current scenario or it can be reused after editing some of the facts and figures in it. Try to refresh it with some of the edits in it and publish it again.

13. Try to link relevant post content to a post

If you use any outbound link to your post try to use the relevance check of the outbound post link and if it fits your blog post with that link then you can use that link if you want to use that as a resource or reference.

14. Organize the Content using  categories and tags 

When you are planning your content for your blog post need to categorize them through categories and tags that will help you to manage the content accordingly. 

This means whenever you post your blog post it needs to have categories and tags in it which helps to improve better understanding of the page URL relevance to the bots and the humans too.

15. Try to write long blog posts it’s time to provide skyscraper content.

As you see now every other blog is using the same word count strategy that is a standard set by the professional for the blog post, not its time to be more unique and specific.

You can create long informational blog posts following the uniqueness and specificity relevant to the search intent of the reader’s persona.

16. Make Your Article easy to read and reach more readers.

The article or blog post of your blog needs to be conversational and simple to read for the readers, it should be like a 12-year-old can understand the whole post. It should be easy to read, and easy to understand.

17. Use social sharing buttons and also make blog social profiles share regularly.

Include a social sharing button in your blog post or article that will help the user to share it. 

Also, make sure you have social media accounts and you are regularly uploading updates to your blog.

18. Try to use external and internal links and also balance the use of do-follow and no-follow links.

Make sure the external and internal links are balanced and do-follow and no-follow links too.

For example, It is easy to show link spamming with 90 percent of Nofollow links referring to it. On the other hand, having nearly all do-follow links may appear odd, as any popular website is going to receive a few nofollow links in normal circumstances.

Basically, the ideal ratio is varied industry by industry but if you can maintain a balanced ratio it will not cause any issues.