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Launching Your Podcast in 2023: A Beginner’s Guide

Do you want to know how to start a podcast?

Then you are at the right place to learn how to start a podcast from scratch.

This is the perfect blog for beginners to learn a step-by-step process of how to start a podcast with no audience.

This post will guide you with a clear understanding to start your first podcast.

First of all, you need to understand the important aspects before starting a podcast.

After that, I will guide you through a step-by-step process to create a successful podcast.

Using podcasts is a new technique to introduce potential clients to your area of expertise.

You have the opportunity to deliver your audience relevant information through a podcast from any location.

Because podcasting is a far less crowded and competitive area than blogging, now is an excellent moment to get started.

You can see the below graph increasing interest over time.

how to start a podcast with no audience

Podcasts are a popular kind of material since they are simple to consume.

You can listen to it on the move, in the car, at the gym, or even at work.

So it is important to know how to start a podcast with no audience nowadays.

What is a Podcast?

Before knowing how to start a podcast with no audience you need to first know what is the podcast.

A podcast is an episodic series of spoken-word digital audio files that a user can download to a personal device for easy listening or can stream on the streaming platform.

According to Wikipedia

In simple words, a podcast is a combination of several audio episodes.

These episodes are audio files most likely hosted through a podcasting service.

The best feature of running a podcast channel is that your audience can easily subscribe to your channel on the podcast hosting platform like apple podcast, google podcast etc.

So whenever you come up with a new release they will get a notification over email or as a push notification of the streaming app that you use.

Another simple description of the podcast is: A podcast is a type of web-based audio transmission.

It’s similar to the radio station that was used earlier but works totally a different digital way.

You can listen to it while driving, commuting to work, or even working.

It is audio content that does not demand the whole attention of your target audience, such as a video or a blog article.

Can Someone start a podcast with no audience? 

First, an important question do you need a huge follower or audience base to start your podcast?

But I would say it is not.

Because a podcast is the easiest way to start and grow your follower from scratch.

You can start creating valuable audio content and publishing it on your podcasting platform.

You will see eventually build your subscribers if you provide unique and valuable content to them.

But you cannot start a good podcast without choosing a particular niche for it.

Just like a blog, podcasts are also a way to expand your personal audience within your niche.

It is a convenient way for an audience to connect with you through your podcast.

Podcasts are becoming more accessible at home thanks to technologies such as Amazon Alexa and Google Home.

Another reason to like podcasts is the mobility to use the podcast. One can easily listen to it on any device. Like on your smartphone, tablet, desktop or laptop.

Your audience doesn’t need a radio or to be in their car to hear you.

Unlike radio, podcasts are available on-demand, allowing your audience to listen to what they want when they want.

Podcasting may also help you establish a reputation and establish yourself as an authority in your field from the ground up.

Backlinks in podcast directories and referring your listeners to your site at the end of each episode are two ways to increase traffic to your online business.

What are the types of podcasts?

There are several types of podcasts nowadays, which podcasters use to convey their podcast and format it likewise.

You can make your podcast audio series however you like most, but I will recommend you start with the solo one and then upgrade to another. Some types are 

  • Solo Podcast
  • Interview Podcast
  • Co-Host Podcast
  • Narrative/Storytelling Podcast
  • A Mixture of All (Hybrid Podcast)

Which Are The Best Hosting Platforms?

Some list of podcast host companies’ names These host companies can help you host all your audio podcast files on them in an organized manner.

There are many different podcast hosting platforms. Some of the best podcast hosting websites are:

  • Buzzsprout
  • Resonate
  • Transistor
  • Podbean
  • Captivate
  • Simplecast
  • Castos

Step-by-Step Process for how to start a podcast

Here I am going to tell all the important steps while creating a podcast channel as a beginner.

So start with the exact process and if you have done one of the processes already you can skip that one and move to the next and start from that way.

1. Select a Podcast niche

First and most important you need to research and find the best niche that motivates or inspires you to start your own blog.

Find your niche related to the passion or in which you feel comfortable speaking or create a talk show.

when you find your perfect niche to start your podcast journey it’s time to research your competitors.

2. Check your competitor’s And Audience’s personas

Check how your competitors work on the same selected niche or somehow around that niche.

or you found any niche relevant to your niche. check how they are working and performing their podcast.

Analyse those podcasts in all aspects like content and stats basis. How performing they are.

Once you analyse those things you need to figure out how you craft your own work plan for your podcast.

Also, you need to figure out your audience persona.

What age group is podcasting. Whether it is any gender-specific topic or a neutral one.

What is the country or state-specific podcast?

how you are targeting your podcast for a large audience or a small audience at first.

If you are clear about these things at first most of the problem will be solved for creating and crafting your own podcast.

Because you know for whom you are creating the podcast and how will you relate it to them.

3. Choose a name for It and buy a domain name

If you already have a blog or any online presence of your own, then you can use the same name for your podcast.

Otherwise, the first thing you need is a unique name for your podcast. 

After choosing a name, you can check if your domain name is available or not for that.

You can choose kinsta name and host with them.

After that, you need to decide what you are going to discuss on your podcast.

Your topic might be based on your passion, which you are going to use for your podcast episode, or it might be based on your expertise. 

4. Create a Subject Topic you are Gonna Talk About

The length of the podcast is part of the show format, a number of experts will see a discussion on it what length is best for the podcast.

There is no such fixed time length for the podcast.

However, anything from 20 to 45 minutes appears to be inside the “ideal zone” for episode duration.

But thinking over it solely depends upon your content. Sometimes people talk for 5 minutes and some go for an hour or longer.

5. Select a Style Or Way To Run Your Podcast

There are various ways, as I already mentioned above. You can choose your podcast style.

You can go with the interview one, you can go with a solo one, or you can have a co-host.

Each of the above styles works differently and effectively, but all of them depend upon the idea of the content you are going to convey to your audience.

You can talk about the specific niche topic on your solo podcast, or you can use the interview to discuss the topic with the guest.

And you can also use the co-host one, where there would be two members of the podcast talking about the same niche. 

6. Choosing an Episode Title And Subject Line

Choosing an episode means choosing a suitable subject title and description for the episode you are talking about.

Some make mistakes by putting it like this: Episode 1, Episode 2, and so on. 

This does not make any sense. It also makes you unaware of the topic you are podcasting about the listeners, which really decreases the audience of listeners’ interaction. 

Instead of that,

You can put a good title and description that tells the story of the podcast episode that you are talking about.

Different portions also make it easier to publish short bits on social media.

7. Start Recording, Scripting, and Talking On Mic.

So, now that you’ve laid the framework and prepared your program, it’s time to start recording your first episode.

Recording and crafting your podcast well is a major contribution to the success of your podcast. 

It is about recording equipment, recording and editing software, scripting your podcast, and how to talk over the mic.

If you have a question in your mind about how to record your podcast?

It is so simple to use a mic to record your podcast.

You can simply use your headphone mic too. But the main problem with these low-cost setups is the audio quality that you get after recording your podcast.

So I recommend you use the best setup for recording your podcast.

I recommend the “Rode PODCASTER Podcaster USB Dynamic Microphone.”

podcast mic

If you are using this mic you are surely getting a good-quality voice after recording it.

After recording a few samples, it’s clear that this mic has a strong presence and would benefit practically anyone who does podcasts or other spoken word applications. 

This microphone was extremely hard to come by, even on Amazon and is currently in low supply across the world owing to tremendous demand.

The Rode Podcaster is most likely the greatest low-cost microphone for YouTube, streaming, and podcasting. 

The audio is clean and clear, with a few plosives that may be removed with a pop filter.

The mic’s build quality is excellent; it is solid, weighty, and structurally sound. The weight of the microphone adds to its perceived quality.

8. Use Some Recording & Editing Software For Podcast

When you connect your USB microphone to your computer, you’ll need some software to record and modify the audio.

There are a few solutions that I recommend, also one of which is completely free.


A high-quality audio editing program that is available for free. For the most part, it meets all of your podcasting demands.

Audacity is a cross-platform audio editor that is available for free. It’s a popular podcasting platform with a lot of useful features.

Sync-Lock, Truncate Silence, Silence Finder, and Silence are some of the helpful Audacity features.

However, there is a slew of other features, such as saveable EQ, fading, import and export options, and editing and saving effect chains.


You’ll need a location to put your podcast episode after you’ve recorded and edited it so you can make it an official podcast.

Buzzsprout is my favourite podcast host because they have a very user-friendly platform as well as some additional sharing capabilities that look beautiful and save a lot of time.

After you pay for your plan using this link, Buzzsprout will give you a $20 Amazon gift card. Take a look!

Adobe Audition

My preferred professional-level production tool – a steep learning curve, but an excellent workflow and feature set.

It is only available as part of a paid subscription.


This is the beginner’s friend, it makes creating podcasts as simple as possible.

This is a web application that allows you to automate audio cleanup, music addition, and posting to your server.

It also has excellent editing and episode-creation features.

Alitu is ideal for individuals who wish to make the process of podcasting as simple as possible.

It will automatically optimize your audio files, allow you to create intros and outros, and publish them to Buzzsprout, Podbean, Blubrry, Libsyn, and other sites!

9. Prepare a Script For Your Podcast.

After you are done with the setup of your microphone and editing software, where is your script for your podcast?

One of the most common questions new podcasters have while recording their first episode is how to construct a podcast script.

The finest podcast episodes may seem like casual, free-flowing discussions, but that’s because the hosts spend hours planning and preparing before pressing the record button.

Before hitting the record, I recommend that all newcomers write a podcast script.

With no practice, speaking wisely, effortlessly, and clearly is difficult.

You can concentrate on your mechanics during the recording, such as enunciating, deleting filler words, and regulating your tone and volume.

You’ll be able to pare down your podcast script to a simple outline with notes over time. Some Important Factors to Consider

  • Maintain a kind tone.
  • Make use of delivery notes.
  • Allow for some improvisation.
  • Address the scene.
  • Maintain a steady pace.
  • Be true to yourself.

10. Talking Over The Mic For Your Podcast Channel

When learning how to make a podcast, this is perhaps the hardest obstacle to overcome.

Imagine yourself “talking to yourself” or “talking to a microphone” to make this more challenging for yourself. 

Putting your hand up to your lips, fingers interlocked and pointing upward, is an excellent exercise.

Place the microphone on the other side of your pinky finger and touch your mouth with your thumb. It determines the mic’s distance and positioning.

If someone listens to the radio or listens to a podcast, they will only stay if the subject is interesting and the presenter is engaging.

Although technology has advanced, the foundations of broadcasting have not.

You are only ever communicating with one person, one pair of ears at a time, no matter how many millions of followers you have.

One of the most intimate kinds of communication is listening to the radio or a podcast. 

11. Publishing Your Podcast 

After completing all the above stuff you now are about to start publishing your podcast content. 

The information from your podcast is not saved by podcast listening services or applications. Instead, users get the audio files via an RSS feed from a podcast hosting site.

It is best to choose a podcast hosting service that fits your needs. I have already discussed the above podcast hosting services.

You can choose the best from that or whichever is best for you.

So, after completing the hosting selection for the publishing part, the next important thing that comes up is artwork or cover design.

12. Designing Your Cover For Your Podcast.

You can design your own cover and logos for your podcast. You can use canva.com to create your cover post.

Most consumers will notice your cover art first when they navigate via Apple Podcasts or their chosen podcast app.

It might also be the picture that appears when you post your show on social media.

Now you can submit it to various directories. These are the places where listeners can discover, subscribe to, and download it.

A good host will have an auto-submit directories option and guided-submission options.

As a result, they make it simple for you to upload your podcast to Apple Podcasts, Spotify, Google Podcasts, and other prominent platforms.

Wrapping Up

Now you know how to start a podcast with no audience, as you start creating and crafting it well and be regular in uploading your new podcast episodes your audience will increase sooner or after.

This blog post will be a helpful guide for any beginners who want to start it and wondering about the process and the requirements.

Hope you get valuable information from this post and will share it with others who are in need.

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