Are you Struggling with how to find your niche?
I know how difficult it would be when you are starting.
You will see everywhere finding a niche is an important step to building a successful business, blog, or e-commerce store.
And you are scratching your head and thinking how on earth will you find your niche.
Hold your horses
We are here to help you and make your life easier by giving you an exact process that will help you.
So let us jump in,
7 step-by-step processes on how to find your niche.
Here I m mentioning the best 7 steps to find your own niche for any business blog or website.
1. Discover Your Passion And Interest
The first step to finding a niche is to start thinking about your passion, and interest.
Take out your notebook and start writing whatever comes to your mind.
Enjoy this process and list down all your interests. You might be thinking it silly.
Or You are thinking that you can not build a business or blog around that niche.
But trust me. You can.
Many successful businesses or blogs are built around it.
You have to write down everything that comes to your mind.
Try to write down at least 10 to 12.
You have no idea.
By doing this you can spend your time with yourself and understand yourself better.
When you understand what you want to do in your life.
And you build a career in your interest or passion. The chances are, you will thrive in that field and get a huge success.
But If you choose a niche that you are not passionate about.
In the long run, you will not be able to do it successfully as you feel a lack of motivation.
You don’t want to wake up in the morning as nothing excites you anymore.
And if you are having difficulty discovering your passion and interest.
Then,
Here are some questions that help you know how to find your niche.
- What would you do in your free time even if you are not getting paid for it?
- What do you enjoy doing on weekends that make your heart smile?
- What topics excite you and do you want to learn more about them?
- What are the skills that you are good at?
- what is the one thing you can do for 5 years without getting bored
I hope this process will help you find your niche.
If it does, please let us know in the comment below.
But first, just read the whole article.
As it gives you clarity about all processes that you need to follow to find your niche.
2. Know Your Target Audience
After selecting a niche, your next step is to know your Target Audience.
You can only build anything successful when you know who your target audience is?
When you are selling to everyone you are selling to none.
So understand,
Who are they? What are their pain points? Where they spend most of their time.
How can you improve their life?
Once you understand them then only you can make a successful business or blog cater to their needs.
For Example.
If you want to start a business or blog around the fitness industry.
You can not target every person. And One has to specify their age, gender, location, and many more.
You have to be specific.
Do you want to target busy business professionals or busy working moms?
The more you are specific about your audiences.
The better you understand their problem and provide a solution to them.
It will increase your credibility as an expert and make your business popular.
As you understand the ins and outs of your audience.
3. What Problem Do You Solve
Now you have a fair idea of who your target audience is.
You have to start thinking about how you can solve their problem in that niche.
The success of any business or blog depends upon truly solving their problem and adding value to their life.
So you must be thinking. How would you do it?
Here Are Some Methods You Can Use
Social Media Sites
Start joining social media sites in your niche.
And start seeing what people are talking about and what challenges they faced.
There are different social media sites that you can join like Facebook, Instagram, and Reddit.
There are different niches on Reddit.
What you have to do is focus on subreddits in your niche.
You will see their people are talking about everything related to that niche.
From there you can find the inspiration to solve their problem.
Forum Submission website
Find a forum submission website in the google search bar by writing forum submission plus your niche.
Once you find your niche in forum discussion and submission.
Start thinking about the solution you can solve that people are talking about in that community.
Question Answer website
You will find a zillion of problems that people are writing about on these websites.
The most popular website is quora.
Start jotting down the problem that you can think will solve.
When you provide the solution that makes customer life better either save time, feel great about themselves, or add value they come to you automatically.
4. Do Competitor Analysis
The most vital step is to do a competitor Analysis for successful positioning in your niche.
You should know who your competitor is and what they are doing. How do they attract customers? What medium do they use?
What content they are producing.
It will give you the competitive advantage to find the gaps and outperform in that area.
Here are some easy ways through which you can do competitor Analysis
Keyword Research
It will help you to know what keywords they are ranking for.
Are they ranking for high keywords or low or medium-range keywords?
What you can do better is rank those keywords.
There are different tools available online that will help you. I will share some of the tools that I find good.
Here are some tools
Google Keyword Planner
This is a free tool that will show the monthly average search volume of a particular keyword.
In google keyword you have two options: either you can enter the keyword related to your niche else you can enter your competitor’s website to find the keywords they are ranking for.
Semrush
This is a paid tool but you get a 7 days trial for free.
This tool is great as it gives you all data related to your competitors.
You can find their top-ranking keywords, backlink, and many more.
Google Trends
This tool will help you analyze the search popularity of keywords.
You can compare your website with competitors to find out who is performing better.
If they are ahead you can find the solution to step ahead in the game.
5. Check The Profitability Of A Niche
This is the most crucial step after all your success depends upon this.
If your niche is not rich in money then what’s the point of working?
You will waste your time and money.
So there are many ways through which you can check the profitability.
You can start with Flippa or Clickbank to know its earning potential.
Go to the Flippa website, and you will find the browser written in the header.
Click it then you will find the website. On the website go to content and on the content go to the blog.
You will come up with the various niches that list on Flippa.
You can filter the list by revenue-generating.
Then you can click on any website that is related to your niche to know its financial information.
You can check its monthly revenue, profit margin, and monthly visit.
If you scroll down a little more you will find its financial information.
How they make money, and what their monetization method is.
How much traffic you can get. Overall it will give you all the data you need to find its profitability.
Next, you can head over to Clickbank.
Check the list of products that are related to the niche.
If you find there are many products listed in your niche.
Then it’s a good sign. It shows the niche is profitable.
You can check the price of products and their commission margin.
If you want to make your product in that niche. You can make your pricing accordingly.
6. Come Up With Your Unique Selling Proposition
You know your niche inside and outs till now.
Now you have to think carefully and make a strategy to stand out from the crowd by coming up with your unique selling proposition.
What makes you unique from your competitor? Why did they choose you over anyone else?
This will define your success.
You have to put yourself in your customer’s shoes to think about your unique selling proposition.
You already know who your customer is.
What problem are they facing?
So it’s easy for you to come up with the solution that your customer wants and that the rest of your competitors are not able to address till now.
You have to go deep dive into research and understand your customer’s problem better.
Anyone has to check what their competitors are doing, and what customers are saying about them.
You can check the competitor’s website comment section to generate ideas.
By doing this you will surely get your uniqueness.
7. Test Your Niche
You know your niche by now. It’s time to practically test whether it has the potential to make money or not.
You don’t need to make a full website in the beginning.
You can start with the landing pages to test your niche.
There are many options available on the market at a reasonable price.
If you have the budget you can go with Instapaper.
As it’s easier to use and the best part it has all features you need to make a winning landing page.
Else, you can go with lead pages for a budget-friendly option.
It is one of the best landing page builders in the market.
After making landing pages. you can generate traffic and leads by running ads.
You can run ads on google, bing, or any social media platforms related to your niche.
If you are generating traffic and conversion by running ads.
You can go with that niche but if you are getting traffic only not conversion then you need to do A/B testing.
Your niche might have great potential but there is a chance to issue with your copywriting or call to action.
You have to find the reason before dropping the niche.
Conclusion
By writing down your passion, understanding your customer, finding the solution, doing competitor analysis, coming up with unique selling propositions, and testing the niche.
You can find your niche.
As I am eagerly waiting for your success stories.
I hope you will come back and tell us your story about finding a successful niche.